All projects

Won 1st place in the IKEA section, after reaching the final 8 of 150 international teams

A service that turns invisible standby power into feedback households can see, and act on.

4 games designed and prototyped to close the gap from 3–4 minutes of attention to the 20 minutes therapy needs

Four clinical memory and attention tests turned into mobile games for people with mild cognitive impairment.

A CX ecosystem map, homepage audit and story architecture for the brand team

Turning a wellness brand's homepage from a product grid into a story told through its ingredients.

One clear finding: it's a trust problem, not a feature problem

An audit of the app, website and stores showing where a value retailer's savings promise breaks.

Shipped and in clinical use

A tablet test that screens patients for early cognitive decline, redesigned so sessions are shorter and easier to follow.

Material, service blueprint and business model designed end to end

A reusable packaging loop for small Indian food businesses, from bamboo-paper containers to local collection and recycling.

A shared AI North Star, function-level commitments and a focused opportunity portfolio

Taking a manufacturer's leadership from scattered AI experiments to a strategy they shaped, and own.

How I work as an experience strategist before the work exists: turning RFPs, pitches, and open briefs into experience-led propositions.

One connected experience for telehealth CareStations, their devices and the patients who use them.

A travel assistant app that simplifies navigation: interaction design, UX strategy, and journey mapping.

A smart ring enabling subtle, tactile communication to strengthen emotional bonds.

A child-centric service tackling Virtual Autism with screen-free educational toolkits, fostering cognitive, sensory, and emotional growth in children.