Nestlé Garden of Life
Turning a wellness brand's homepage from a product grid into a story told through its ingredients.
- Context
- Exploration phase for Nestlé's Garden of Life, through Merkle, dentsu.
- Problem
- The brand makes traceable, ingredient-first products, but its homepage told none of that story.
- My role
- UX audit, CX ecosystem mapping, story territories, and the homepage narrative and visual direction.
- Outcome
- A homepage story architecture that moves visitors from source, to science, to shelf. Not yet launched.
- Client / Org
- Nestlé (Garden of Life)
- Timeline
- 2026, exploration phase
- Year
- 2026
Experience StrategyUX AuditCX Ecosystem Mapping
The brief
A traceable brand with a homepage that told none of it.
Garden of Life makes traceable, ingredient-first wellness products. The homepage was a product grid. The brief: a more fantastical, immersive, ingredient-led homepage that still sells.
What it became
An audit, an ecosystem map and two story territories.
From a homepage audit and the CX ecosystem to two directions for the story, each with its own homepage journey and screens, and a way to measure success.
Under NDA
The rest is best told over coffee.
This project is under a non-disclosure agreement, so the full story isn’t public. I’m happy to walk you through it, the decisions and the work, in person or on a call.
What’s inside
- Homepage audit
- Traffic and positioning
- CX ecosystem
- Brand learnings
- Two story territories
- Homepage journeys and screens
- Measures of success
